Through a variety of services and techniques, DJ Case can chart the roadmap to successfully understanding stakeholders in a way that will help you achieve your overall goals with maximum effectiveness at minimum cost. Human dimensions study and market research - accentuated by penetrating analysis and evaluation - will help you know your audiences as perhaps never before.

DJ Case applies a systematic social-psychological approach to the analysis and interpretation of the relationship between people and their interactions with the natural world. We help you understand why citizens value fish, forest, wildlife, and the outdoors, and how these values translate into citizen behaviors and support for natural resources and their management. This knowledge allows informed decision-making on programs, policy, staffing, and funding.

Human dimensions research includes formal surveys, informal interviews, observational studies and participatory events. DJ Case uses both quantitative and qualitative techniques to compile meaningful data, including:

• Focus groups
• Public opinion surveys
• Internal and external needs assessments
• In-depth interviews
• Message development and testing
• Web-based surveys
• Mail surveys
• Telephone surveys

Our comprehensive and adaptive research process includes a review of:

• Project timelines and budgets
• Compliance with project specifications
• Project goal achievement
• Crisis management procedures
• Next steps to improve your efforts

Through a strategic alliance with Southwick Associates, DJ Case also can provide full economic analyses of conservation-related programs, including economic impacts, optimal license price-points, retail sales potential, and other business-related functions. Effective evaluation of these factors can help agencies and organizations be more efficient and effective at achieving their conservation missions.

Whether your goal is to increase license sales or develop or evaluate policies, our research staff can develop and execute a plan with results that you can put to use immediately.