Marketing and Human Dimension Research
For the Indiana Department of Administration

Marketing communications without a valid understanding of your audience, their concerns,
and objectives is like throwing a dart blindfolded: If you hit the board, it’s only because of luck. At DJ Case, we remove your blindfold so that your communication efforts are informed and effective right from the start.

DJ Case is composed of a team of expert strategists, facilitators, researchers,
communicators, and social scientists. We use tools as diverse as one-on-one interviews,
focus groups, and surveys to better understand audiences for the purposes of:

  • Creating better messaging
  • Testing messages before expensive production and media buying
  • Evaluating the effectiveness of existing communications efforts

We have the know-how to design and recommend the best approaches. Since we do market research every day (not just once in a while), we can get up to speed quickly – gathering the information you need and helping you reach your goals faster and more efficiently.

We utilize state-of-the-art technologies to recruit research participants and conduct research.
We offer a full range of services from quick and inexpensive "pulse checks" to high-precision, journal-quality research and reports.

Our official contacts for the IDOA Marketing Contract are:

Dave Case
President
Dave@DJCase.com
Phone: 574-258-0100

Matt Harlow
Engagement Strategist
Matt@DJCase.com
Phone: 574-258-0100