The jack pine forest of northern Michigan is a fire-dependent ecological community and the summer home of the endangered Kirtland’s warbler.
DJ Case and Associates has been doing conservation engagement since 1986 — and doing it digitally since 2000. We are social scientists, biologists, strategic communication planners, story tellers, video producers, and web application developers. We engage exclusively on natural resource conservation and outdoor recreation pursuits. Here are just a few of our recent endeavors:
- Working for warblers
- Results - 2,000 acres of habitat
American forests are aging, and wildlife that depend on young forests for survival are in long-term decline. To grow populations of unique critters like golden-winged warbler, American woodcock, and the endangered Appalachian cottontail, the Pennsylvania Game Commission and the Wildlife Management Institute partnered with DJ Case and Associates to implement a marketing strategy to increase the number of private landowners who harvest trees and grow young forests.
- May the forest be with you
Family forest owners own the largest portion of forests in America, accounting for 251 million acres. These landowners hold the key to forest and wildlife habitat conservation, yet only four percent of woodland owners have any kind of management plan for their land, despite the fact that nearly 50 percent have harvested trees from their property, and only 14 percent have received professional advice before harvesting.
- Science meets savvy
DJ Case combines social science research techniques with communication theory and marketing savvy to make existing programs better — and develop new programs that hit the targets.
We have worked with state agencies across the nation. Here are just a few examples:
- Public approval progress
The Illinois Department of Natural Resources started work with DJ Case in 1992, when support for furbearer hunting and trapping was so low that these important, highly-regulated wildlife management tools were in danger of loss.
- Go fish!
Getting the Process Right — No More “One-Day Wonders”
DJ Case has been on the forefront of efforts to help agencies and their partners assess and improve existing programs and design and implement new programs to increase hunter and angler participation across the country.
- Agile approach
The U.S. Forest Service's Northern Institute of Applied Climate Science (NIACS) needed a way to extend and amplify delivery of its Adaptation Workbook to resource managers. The program's materials and workshops were tremendously successful but needed a way to reach a wider, more diverse audience with the information and tools to develop climate adaptation plans for forests, agriculture and urban forests.
- Hungry for more?
Participation in hunting and fishing is declining nationally among traditional audiences, but bucking the trend are people interested in wild harvest as a way to obtain local, wholesome protein. “Locavores” (as they are called) strive to consume local, organic, sustainable food — often through gardening, foraging farm markets--and hunting and fishing.
- Visualize to understand
The USA-National Phenology Network — a consortium that collects standardized observations of phenology — has millions of data points on plant and animal phenology observations (e.g. when cherry trees bloom, trees bud, robins build nests, leaves turn, etc.).
- It's Just Our Nature
Profound changes are occurring in the American public’s connections to nature, the outdoors, and wildlife. Participation in traditional, nature-based recreation is stagnant or declining, Americans are spending more time indoors, and they are using electronic media more than ever before. At the same time, there is growing evidence that human health and wellbeing depend on beneficial contact with nature.