Jon Marshall


Jon is a digital strategist with 30 years of natural resource public affairs, information, and education experience. He launched his career with the Indiana Department of Natural Resources where he directed public relations and education programs. Recognizing the importance of the Internet as a public engagement and communication tool, Jon pursued a master’s in informatics, focusing on the human dimensions of the design and use of information systems.

Though he currently focuses on web-based tools and solutions, Jon's approach to communication is decidedly multi-disciplinary, drawing on his diverse, on-the-ground experience and strategic methodology.

Jon holds a bachelor's degree in journalism with a minor in biology, and a master's degree in informatics - media arts and sciences from Indiana University.


"Far and away the best prize that life has to offer is the chance to work hard at work worth doing."

- Theodore Roosevelt

Skills & Expertise
Strategic planning
Web design and development
Online application production
Design Thinking methodology
Lean Startup

317 E Jefferson Blvd
Mishawaka, IN 46545
United States

Mobile Phone
Office Phone
Jon Marshall screen shot - Adaptation Workbook: a climate change tool for land management and conservation

May 2020

DJ Case web developers strategized with the U.S. Forest Service's Northern Institute of Applied Climate Science team to structure a self-guided, online decision support and planning application that offers resource managers a structured, intuitive process for considering climate impacts and how to adapt based on their own individual objectives. screenshot

August 2018


DJ Case web app developers migrated the Platte River Recovery Implementation Program's voluminous content and data structures from a SharePoint legacy system into revitalized online tools that allow biologists and engineers to easily manage content, collaborate with stakeholders, and visualize data. Though surprisingly simple and unassuming on the front end, features tremendous power under the hood. A behind-the-scenes Mongo database provides rigorous and adaptive species and habitat monitoring/reporting systems. A custom digital asset management system provides tools for program committees to collaborate efficiently.

Urban Coyote Research Project logo/mark

January 2018


DJ Case public engagement strategists and web developers worked with Dr. Stan Gehrt and his team to design and develop a website that serves as the Cook County Urban Coyote Research Program's primary public engagement tool. mark

April 2015


Developed in collaboration with Northeastern state wildlife agencies as a trusted source for sound, legal and responsible wildlife control and damage prevention advice. The site features adaptive mobile delivery with content tailored to a visitor's location. Visitors can find solutions to implement themselves or they can locate professional nuisance wildlife control operators by proximity.

Screen shot of website

March 2012


DJ Case mashed up skill sets in web development, GIS mapping and conservation communication to develop a system that speaks to non-technical woodland owners. 

Logo - National Conference on Engineering and Ecohydrology for Fish Passage

June 29, 2011

Plenary Speaker - National Conference on Engineering and Ecohydrology for Fish Passage

"Communication Engineering: Using the Science of Persuasion to Advance Fish Passage Projects" presented at Fish Passage 2011, University of Massachusetts - Amherst

Fish and Wildlife Service social media engagement illustration

August 2009 - Keeping Conservation Visible in the Interconnected Age

Facilitated the U.S. Fish and Wildlife Service approach to adopting new web-based communications tools and techniques. Before this effort, FWS had virtually no social media presence, guidance or policy. This effort paved the way for a future where daily public information sharing is transparent, encouraged and decentralized — allowing for rapid production and social media deployment of information by talented communicators throughout the agency.

Indiana University-Purdue University Indianapolis School of Informatics and Computing graphic

2002 - 2005

Master of Arts and Sciences in Informatics

Earned a master's degree in informatics, new media arts and science, from Indiana University-Purdue Unversity Indianapolis. 3.98 GPA. Coursework focused on web development programming and interface design.

DJ Case and Associates logo

July 2004

Joined DJ Case and Associates

Indiana DNR Division of Fish and Wildlife logo

1994 - 2004

Public Affairs Chief - Indiana DNR Division of Fish and Wildlife

Served as public affairs chief direct and supervising a 12-member public relations and education staff. Charged with anticipating, analyzing, and interpreting public opinion, attitudes and issues, and counseling management at all levels with regard to policy decisions, courses of action, and communication strategy.

Indiana DNR logo

1991 - 1994

Information Specialist - Indiana Department of Natural Resources

Served as an information specialist (communications, promotions, marketing, public and media relations) for Museums and Fish & Wildlife divisions.

Indiana University logo


Bachelor of Arts in Journalism/Public Relations

Earned a bachelor's degree in journalism with a focus on public relations and secondary studies in biology from Indiana University-Purdue Unversity Indianapolis.

Indiana Dunes State Park sign

May 1985

Natural Resources Conservation Career Began

Started work at Indiana Dunes State Park in visitor services, education, and security.