Sara Baldwin


Sara is a designer who thrives on making web applications, websites, and marketing materials easy to use and visually appealing. She is passionate about designing with a clean aesthetic to simplify information and visually connect with audiences in a distracted world. She has experience honing her visual design skills on complex projects in higher education, nonprofit, accounting, and conservation. She began her career working in agencies as a graphic designer specializing in branding and web design while dabbling in wayfinding and signage.

From there she worked as a graphic and interaction designer at the Cyberinfrastructure for Network Science Center (CNS) housed within the Luddy School of Informatics, Computing, and Engineering at Indiana University dedicated to the research and dissemination of data visualizations and improving data visualization literacy.

More recently she has worked in visual and interaction design positions helping to build web applications, websites, style guides, and marketing publications. No matter the project, she has an eye for the big picture and an appreciation for the details.

Skills & Expertise
User Experience Design (UX)
User Interface Design (UI)
Responsive Web Design
Visual Identity Design
Creative Strategy
Sara Baldwin
GDUSA 2023 Winner Badge

November 2023

Graphic Design USA (GDUSA) Awards

Sara's branding and web design talents earned recognition at the 60th Annual Graphic Design USA (GDUSA) Awards competition within the Designing for Good category. The Designing for Good category features graphic communications that advance positive social and environmental action and social justice impact; promote diversity, equity, and inclusion; and aim to make communities and the world a better place for people and nature.

Sara received recognition for branding and web design for, and web design for