Tovar Cerulli

Senior Writer / Social Scientist

Tovar’s lifelong curiosity about human relationships with the larger-than-human natural world has shaped his life and work. It led him to become a hunter after a decade as a vegan. It led him to apprentice with a forester-logger. And it led him to graduate school, where he coined the phrase “adult-onset hunter” and researched Ojibwe and Euro-American hunting communities’ ways of talking about wolves.

Tovar has collaborated with state, federal, and nonprofit organizations—including the Virginia Department of Wildlife Resources, the U.S. Geological Survey, and the Wildlife Management Institute—on communication strategy, messaging design, and community engagement.

He is the author of The Mindful Carnivore: A Vegetarian’s Hunt for Sustenance and has written for Outdoor America, Bugle, High Country News, and Northern Woodlands, among others. He holds a PhD in communication from the University of Massachusetts at Amherst.

Each summer, he drives from Vermont to Cape Cod, where he and his uncle paddle a weathered aluminum canoe around harbors and bays in pursuit of fluke and black sea bass.

Skills & Expertise
Qualitative research
Writing and storytelling
Language and values analysis
Intercultural engagement
Mobile Phone
802-369-8838
Photo of Tovar Cerulli
Tovar Cerulli speaking behind a podium

2025

Plenary Talk at the 90th North American

Delivered plenary talk on “Foundational Elements of Wildlife Conservation: Toward a Broader Vision” at the 90th North American Wildlife and Natural Resources Conference in Louisville, KY.

Logo of the International Council for Game and Wildlife Conservation

2018

Keynote for CIC 65th General Assembly

Delivered keynote speech at the 65th General Assembly of the International Council for Game and Wildlife Conservation in Madrid, Spain.

Logo for the Wildlife Management Institute

2017

Plenary Talk at the 82nd North American

Delivered plenary talk on “Merging Conservation Values in the Quest for Relevancy” at the 82nd North American Wildlife and Natural Resources Conference in Spokane, WA. 

Wolf standing in woods

2016

PhD in Communication

Earned a PhD in social science with a focus on ethnography and environmental communication. His dissertation explored Ojibwe and Euro-American hunting communities' understandings of wolves in the Western Great Lakes region.

The Leopolds' first house in Tres Piedras, New Mexico

2015

Aldo and Estella Leopold Residency

Spent a month in residence at "Mi Casita," Aldo and Estella's first home in Tres Piedras, New Mexico. Residency co-sponsored by the Aldo Leopold Foundation and U.S. Forest Service.

Logo for Backcountry Hunters & Anglers

2013

BHA New England Chapter

Founding board member of the New England chapter of Backcountry Hunters & Anglers.

Logo for the Vermont Fish and Wildlife Department

2013

Certified Hunter Education Instructor

Certified as a Vermont Hunter Education Instructor.

Cover image for The Mindful Carnivore

2012

The Mindful Carnivore

Authored The Mindful Carnivore: A Vegetarian's Hunt for Sustenance, named Best Book of 2012 by the New England Outdoor Writers Association.

Logo for the University of Massachusetts at Amherst

2011

MA in Communication

Earned a master's degree in social science with a focus on environmental communication. His thesis explored what Tovar dubbed "adult-onset hunting."

Spotted owl catching a mouse in Mount Rainier National Park

1994

BA in Liberal Arts

Earned a bachelor's degree with a focus on conflict and social change. Senior work explored clashes and often-overlooked shared values and interests among loggers and ecology activists in the Pacific Northwest.